the marketing platform
A marketing platform that researches and suggests content, creates drafts, and learns from the traffic, leads, and conversions that published work generates.
the project at a glance
the solution
I built a platform that helps drive the marketing team’s content strategy across four sites. It researches opportunities, suggests what to create, and produces content for each brand and audience.
It also checks what happens after publication: whether the content attracts traffic, brings in leads, and leads to conversions. Those results inform what it recommends and creates next, so the strategy can improve over time.
what it can do
- 1Find content worth making
Researches content opportunities and recommends topics aimed at attracting relevant traffic and potential customers.
- 2Help shape the content strategy
Uses research and performance results to suggest where the team should focus its effort and what to create next.
- 3Research and draft the content
Develops drafts for different content types, using the audience and writing style of each brand. The team can review and edit the work before it is published.
- 4Measure what happens after publication
Tracks how published content performs, including traffic, leads, and conversions, so the team can see which work produces results.
- 5Learn from what works
Uses those results to improve future recommendations and content, giving the team a strategy that responds to what is actually effective.
More about my AI engineering work, or get in touch.